The banner ad encourages the visitors to go on the advertiser’s website by clicking on it. We are going to call those the roles a banner ad can play : 1. Having that in mind, there are a few ways of sending people to your website to find out more about your business, through banner ads. Web banners work the same way regular print media advertising does: they inform, they notify about a new product, they grab your attention, increase brand awareness and so on. When creating a banner ad you usually have a single goal:īanner ads are intended to generate traffic to your website by linking to it and from there you try to seal the deal, whatever your deal is.īut you need to do that by attributing a role to your banner ad and see what fits best in that specific context. Just the way a physical banner outside a shop would make you enter the shop because it says they offer a great discount on a specific product or they have this new product that kind of sparks your curiosity. Take your time to study it, I’ll be waiting here.Īlso, check out the interview with Joe McCambley, the creator of banner ads. Some of you might know already about the first banner ad ever created, but if you don’t, here’s your chance to travel back to simpler, “ancient” times and experiment with an old-school website and its first clickable web banner ad. They are simple yet very important pieces of html and their presence on the web can make a big difference for internet-based companies and brands. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.īut to sum it up and make this as simple as possible, all banner ads share the same basic function: you click on this image/multimedia object you see on a web page and your internet browser takes you to the advertiser’s website/landing page. Īnd I’m going to share one more example :īanner ads are image-based rather than text-based and are a popular form of website advertising. In many cases, banners are delivered by a central ad server. It is intended to attract traffic to a website by linking to the website of the advertiser. This form of online advertising entails embedding an advertisement into a web page. If you’re looking for a definition that’s a bit more formal, according to Wikipedia:Ī web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. Thus, banner ads can be static or animated, depending on the technology used to make them. gif) or of a multimedia object (usually created using Flash).
The advertisement consists of an image (.jpg.
I’ve gathered a few definitions and first I’m gonna start with the one that has been previously mentioned on the Creatopy blog:Ī banner ad, or a web banner, is an advertisement displayed into a web page. So instead of skipping the basic information and jumping straight to “ways of using banner ads for your content marketing”, we’re gonna take a stroll down memory lane and go back to the basics to make sure you understand what banner ads actually are and also why and how they work, once and for all.Īs someone who is still learning about banner ads as well, I’m taking this chance to learn by explaining and sharing my own opinion after careful research. This blog has always been a source of education, inspiration, and examples when it comes to talking about strategies used by different companies and industries when creating successful banner ads.īut there’s still a lot of confusion around this term and others related to it.
#YOU SHOULD BE HERE BANNERS HOW TO#
We’ve been talking about how does banner advertising work, which colors work best, where to place them, how to make them clickable instead of annoying, what strategies to have in mind before designing a banner ad, what questions you should ask yourself before you make a banner that actually works and resonates with your audience. We’ve been talking about how to create them, whether it’s from a designer’s perspective, from a marketer’s perspective, or from an entrepreneur’s perspective.
For years on end, Creatopy has been preaching and still continues to teach and offer examples on how to effectively use banner ads.Įverything you need to know about them is right here on this blog!
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